29/11/2008

The Viral Marketing Guide

"With some canditates in the 2008 Presidential election embracing every facet of Web 2.0 to get their message out...your next president may be no further than a friend-add on Facebook." - Time

According to JupiterResearch, 70% of viral marketers report increasing brand awareness as one of the most successful areas of their social marketing campaigns.

With millions of active users, Facebook is the Internet's leading social utility. Facebook Pages give businesses the opportunity to build a consumer base, sell products, run promotions, share information and interact with customers. Today, leading brands are leveraging Facebook Pages to reach consumers.

Businesses now have the ability to expand their revenue base and acquire new customers through free Facebook Pages. Pages anable customers to interact, learn, purchase, and spread the word about your business too friends.

Every day, most of Facebook's active users log on to Facebook to learn about their friends and share information about their interests. This regular interaction gives businesses the opportunity to connect with customers.

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