Watchdog criticises Littlewoods

A leaflet produced for a fashion and home catalogue has been criticised by the advertising watchdog.

The watchdog concluded the Shop Direct Financial Services leaflet, which reads "hot dates won't wait 'till pay day", encouraged excessive-spending. Shop Direct Financial Services, which provides Littlewoods catalogue users with credit-accounts, said the leaflet had been sent to people over the age of 18. But the ASA said the advert portrayed a aspirational-lifestyle purchased on credit.

Via BBC News

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