The ITV 'bongs'

The return of ITV's News at Ten - complete with Sir Trevor McDonald and those infamous "bongs" - is bound to result in a stand-off with the BBC One news team.
Britain's best-known news bulletin was laid to rest with full battle honours on 4 March, 1999, After more than 30 years.
What ITV hadn't foreseen was that the BBC, would move its nine o'clock bulletin to occupy its old slot. ITV's news-audience had dropped by 14 per cent in a year and the regulator said ITV was failing to meet its public service commitments.

The fact that ITV is now-bringing the bulletin back as the centrepiece of a restructured schedule - says a great deal about how TV news-coverage has changed.


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